Welcome to the HALO Customer Use Cases Matrix guide. This guide will walk you through various use cases where HALO can be leveraged to deepen client relationships, win prospects, capture leads, and expand household reach. By understanding these use cases, advisors can effectively engage clients, differentiate themselves in the market, and provide personalized financial planning solutions.

For a full Halo Customer Use Case Matrix, download the attached guide:

Open

Goals

Engage Clients; (Deepen Client Relationships)

Open

When to Engage

• Annual Reviews

• Insurance Reviews 

•  Virtual Touchpoint Opportunities

• Client Events (Webinars, etc.)

Advisor Benefits

• Digital client experience to engage clients virtually &/or in-person 

• Deepens the longevity & health discussion  as part of a holistic goals-based plan  

• Drives data-driven planning: HALO’s personalized projections & data inputs create more customized & actionable financial plans  

• Identifies cross-sell opportunities for annuities, life, LTC, and HSAs 

• Risk mitigation (illustrates potential client risks and provides documentation of client discussion)

Client Benefits

• Empowers clients to take action & overcome inertia on decisions (worry less) 

• Creates confidence in the plan: Gives clients the most comprehensive goals-based plan based on their unique risks (with HALO’s unbiased & personalized projections) 

• Reveals unique insights about client’s longevity and shows ways to optimize their health  

• Helps clients focus on achieving their bucket list goals & financial wellness

Win Prospects

Open

When to Engage

• Discovery Process 

• Insurance Reviews 

• Prospect Nurturing 

• Virtual Engagement

Advisor Benefits

• Digital engagement in a pandemic world 

• Differentiates advisor during the discovery process (shows how bank/ advisor is data-driven) 

• Demonstrates how bank/advisor invests in  innovation to support clients  

• Identifies product opportunities/ helps grow the book of business

Client Benefits

• Unbiased information regarding future risks & planning needs 

• Virtual Engagement: Opportunity to engage virtually with the advisor and receive immediate value & insights 

• Enhances trust: Creates a deeper introductory conversation driven by personalization and data

Capture Leads

When to Engage

• Direct Website Engagement 

• Digital Lead Nurturing 

• Marketing Outreach (Longevity, health, & eldercare digital marketing topics)

• Seminar / Webinar Events

Advisor Benefits

• Creates a compelling hook for meeting with an advisor to receive & discuss results (the report is sent directly to an advisor for follow-up)  

• Captures valuable insights and data about a lead and pinpoints potential risk areas

• Innovation-in-action to help banks/advisors differentiate their services & value

Client Benefits

• Offers leads a way to engage and receive planning value from the bank/ advisor prior to a discovery meeting (via the bank’s website) 

• Increases financial literacy and educates lead on ways to increase financial wellbeing 

• Illustrates longevity, health, and eldercare planning risks in a personalized way to drive action 

Expand Household

When to Engage

• Reach Non-financial Decision Makers 

• Caregiving Situations 

• Family Meetings

Advisor Benefits

• Guides data-driven planning conversations related to longevity, health, eldercare, and caregiving  

• Creates opportunities to engage nonfinancial decision-making spouse in planning conversations 

• Introduces planning conversations with the household (adult children &/or aging parents) 

• Risk mitigation: Provides documentation of client risks & planning conversations (Filial Law, etc.)

Client Benefits

Spouse: 

• Speaks the language of the family’s CMO (Chief Medical Officer) and shows her how those concerns can be addressed in a holistic financial plan 

• Provides unbiased analysis to inform, educate, and make decisions 

Family: 

• Introduces family to the advisor (& how the advisor can help) prior to a family health crisis 

• Aligns family with client/s wishes as it relates to independence, health, and caregiving 

• Helps individual family members understand where they fit into future caregiving plans