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Welcome to the guide on HALO Customer Use Cases Matrix. This guide will walk you through various use cases where HALO can be leveraged to deepen client relationships, win prospects, capture leads, and expand household reach. By understanding these use cases, advisors can effectively engage clients, differentiate themselves in the market, and provide personalized financial planning solutions.

For a full Halo Customer Use Case Matrix, download the attached guide:

View file
nameHALO Customer Use Cases Matrix .pdf

Goals

Engage Clients; (Deepen Client RelationshipsClient Relationships)

When to Engage

  • Annual Reviews

  • Insurance Reviews 

  •  Virtual Touchpoint Opportunities

  • Client Events (Webinars, etc.)

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  • Offers leads a way to engage and receive planning value from the bank/ advisor prior to a discovery meeting (via the bank’s website) 

  • Increases financial literacy and educates lead on ways to increase financial wellbeing 

  • Illustrates longevity, health, and eldercare planning risks in a personalized way to drive action 

Expand Household Expand Household

When to Engage

  • Reach Non-financial Decision Makers 

  • Caregiving Situations 

  • Family Meetings

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  • Introduces family to the advisor (& how the advisor can help) prior to a family health crisis 

  • Aligns family with client/s wishes as it relates to independence, health, and caregiving 

  • Helps individual family members understand where they fit into future caregiving plans 

For a full Halo Customer Use Case Matrix, download the attached guide:

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