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Goals

Engage Clients; (Deepen Client RelationshipsClient Relationships)

When to Engage

• Annual Reviews

• Insurance Reviews 

•  Virtual Touchpoint Opportunities

• Client Events (Webinars, etc.)

Advisor Benefits

• Digital client experience to engage clients virtually &/or in-person 

• Deepens the longevity & health discussion  as part of a holistic goals-based plan  

• Drives data-driven planning: HALO’s personalized projections & data inputs create more customized & actionable financial plans  

• Identifies cross-sell opportunities for annuities, life, LTC, and HSAs 

• Risk mitigation (illustrates potential client risks and provides documentation of client discussion)

Client Benefits

• Empowers clients to take action & overcome inertia on decisions (worry less) 

• Creates confidence in the plan: Gives clients the most comprehensive goals-based plan based on their unique risks (with HALO’s unbiased & personalized projections) 

• Reveals unique insights about client’s longevity and shows ways to optimize their health  

• Helps clients focus on achieving their bucket list goals & financial wellness

Win Prospects

When to Engage

• Discovery Process 

• Insurance Reviews 

• Prospect Nurturing 

• Virtual Engagement

Advisor Benefits

• Digital engagement in a pandemic world 

• Differentiates advisor during the discovery process (shows how bank/ advisor is data-driven) 

• Demonstrates how bank/advisor invests in  innovation to support clients  

• Identifies product opportunities/ helps grow the book of business

Client Benefits

• Unbiased information regarding future risks & planning needs 

• Virtual Engagement: Opportunity to engage virtually with the advisor and receive immediate value & insights 

• Enhances trust: Creates a deeper introductory conversation driven by personalization and data

Capture Leads

When to Engage

• Direct Website Engagement 

• Digital Lead Nurturing 

• Marketing Outreach (Longevity, health, & eldercare digital marketing topics)

• Seminar / Webinar Events

Advisor Benefits

• Creates a compelling hook for meeting with an advisor to receive & discuss results (the report is sent directly to an advisor for follow-up)  

• Captures valuable insights and data about a lead and pinpoints potential risk areas

• Innovation-in-action to help banks/advisors differentiate their services & value

Client Benefits

• Offers leads a way to engage and receive planning value from the bank/ advisor prior to a discovery meeting (via the bank’s website) 

• Increases financial literacy and educates lead on ways to increase financial wellbeing 

• Illustrates longevity, health, and eldercare planning risks in a personalized way to drive action 

Expand Household Expand Household

When to Engage

• Reach Non-financial Decision Makers 

• Caregiving Situations 

• Family Meetings

Advisor Benefits

• Guides data-driven planning conversations related to longevity, health, eldercare, and caregiving  

• Creates opportunities to engage nonfinancial decision-making spouse in planning conversations 

• Introduces planning conversations with the household (adult children &/or aging parents) 

• Risk mitigation: Provides documentation of client risks & planning conversations (Filial Law, etc.)

Client Benefits

Spouse: 

• Speaks the language of the family’s CMO (Chief Medical Officer) and shows her how those concerns can be addressed in a holistic financial plan 

• Provides unbiased analysis to inform, educate, and make decisions 

Family: 

• Introduces family to the advisor (& how the advisor can help) prior to a family health crisis 

• Aligns family with client/s wishes as it relates to independence, health, and caregiving 

• Helps individual family members understand where they fit into future caregiving plans 

For a full Halo Customer Use Case Matrix, download the attached guide: