HALO Lead Nurturing Email Series; Email Campaign for Leads/Prospective Client [Email Templates]

For implementation in Email Service Provider (Hubspot, MailChimp, etc)

Workflow Members Criteria:

Non-existing client
Completed the HALO assessment on your website or HALO page
Timing Recommendations:
1. Email One – Within 5 business days of sending the printed report
2. Email Two – 10 business day delay (after the first email in the series)
3. Email Three – 10 business day delay
4. Email Four – 15 business day delay

Recommendations for Further Refinement + Additional Workflows:

Create specific goals for the workflow as it pertains to audience engagement with each email (if they click through to schedule a consultation/meeting, if they simply click through, or if they do not open/click at all, etc)
Call or personally email any lead who completes the entire workflow and has opened/clicked all emails.
Create a workflow/email series for existing clients who you are trying to start an insurance conversation with.

Email One

Subject Line: The Health and Wealth Connection Starts Here

Preview Text: Congratulations on taking your first step toward accurately planning for your health care costs in retirement.

Body Copy:

Hi [First Name],

We’re thrilled that you’ve taken the first step in understanding how your health affects your wealth and long-term retirement planning. Seeing how your current health status directly affects how you should be saving for health care costs can be eye-opening and a bit jarring, but it is a critical step in the process of creating a retirement plan that fits your dreams as well as the reality of your out-of-pocket expenses.

Putting all the pieces together can be daunting, but we’re here to help. If you’re ready to take control of your retirement and health spending, reach out to schedule a meeting so we can discuss the results of your HALO longevity report and how you can use that information to start planning today.

CTA: Schedule a Consultation (link to your site or include a phone number)

Email Two

Subject Line: Take Control of Your Retirement

Preview Text: Successful retirement planning includes both financial and wellness factors. We can help.

Body Copy:

Hi [First Name],

We know how complicated retirement planning can be. With so many moving pieces, it can be challenging to know where to start. You’ve taken the HALO longevity assessment, so you know that health is an important factor in determining how to plan for out-of-pocket health care costs in retirement.

But having the information is just the first step. To truly take control of your retirement, you should review your results with a financial advisor and create or adjust your plan to account for your current health status. Learn more about how we approach your financial plan from a money and life management perspective.

CTA: Learn More (link to services or about page)

Email Three

Subject Line: What will your legacy look like?

Preview Text: We all think about the legacy we’ll leave behind – don’t leave it up to chance.

Body Copy:

Hi [First Name],

Now that you’ve seen your longevity report it’s the perfect time to begin thinking about the legacy you plan to leave behind for your family. Leaving a positive financial and wellness legacy is something most can agree is important to them. But without a plan, you leave your legacy up to chance.

Using your longevity report as a starting point, you can plan for how your health will affect your financial plan leading up to retirement and how it may affect your legacy long afterward.

Ready to take the next step? [Firm Name] can help you plan your financial legacy no matter your current health status or retirement needs.

CTA: Learn More (link to services page)

Email Four

Subject Line: Taking Time to Plan your Financial Future

Preview Text: We know you’re busy. Let us help you create a plan that’s can help trim your retirement to-do list.

Body Copy:

Hi [First Name],

We know how busy life can get. Today’s packed schedules rarely give us time to think about the future and how we should be planning in order to enjoy the retirement we’ve worked so hard for. But the sooner you can start accurately planning for retirement, including factoring in how your current health status can affect out-of-pocket care costs, the better set up you’ll be to truly savor your retirement years.

When you’re ready to take the next step in planning for your financial future, we’ll be here to help you every step of the way.

CTA: Setup a Consultation (link to site or phone number)